Mid-sized electrical engineering company

This European company was manufacturing in China but sales had largely stagnated. Key problems included.

Poor communication and integration of the Chinese team into global operations.

We established integrated the management team horizontally into the global operations to encourage knowledge and best-practice sharing with their international counterparts.

Reliance on the established sales network with no new leads generation.

We established a system of aggressive lead generation, and oversaw clear reporting enabling corporate and national headquarters to easily review the growth strategy.