Chinese student influencer marketing

There are around 150k Chinese students in the UK each year

Chinese students are mainly using Douyin (Chinese mainland TikTok) and other Chinese social media platforms.

The UK travel and tourism industry is not present on these platforms and is missing out on a revolving market of 150k annual visitors

We identified and reached out to UK-based Chinese student-influencers

We turned our influencers into “Group Travel Organisers”, promoting travel products in their region.

We provided free travel and other incentives for our Group Travel Organisers to create an active travel community