Bear Grylls Survival Academy

Entering, surviving and growing in Chongqing and Sichuan’s expanding outdoors leisure market

We are delivering a market entry strategy that…

…Builds brand through social media

Our goal is to create a Bear Grylls Survival Academy trainer brand, which focuses on creating a China-specific Bear Grylls trainer brand. This incorporates Bear’s personal brand elements, whilst giving flexibility to localise.

…Incorporates official partners

Regional government support is crucial. We are working with the hugely influential regional tourism organisations to harness mutually-beneficial promotion.

…Investment partners

The company’s model requires regional licensees. We created pitch decks and are delivering an investment partner sales strategy to create a network of regional licensees.